Team: Bundu Brands
Reports to: MD
Experience: Marketing, Social Media
Location: Techno Park, Stellenbosch
Bundu Brands is a proudly South African premium spirits company building a distinctive house of culturally resonant, high-quality liquor brands. Its flagship, Wildebeest Brandewyn, fuses heritage, humour, and Cape brandy craftsmanship into a nationally acclaimed product with strong retail traction across major chains including SPAR Tops and Pick n Pay Liquor.
The Role:
- Production (The “Maker”)
- On-Site Content Capture:
- Under guidance of Marketing Lead & Brand guidelines, create calendar of required shoots, co-ordinate and lead all photography and videography for “lifestyle” shoots, cocktail masterclasses, and brand events.
- Graphic Design:
- Design high-end digital assets (static and motion) for social platforms, ensuring 100% adherence to Bundu Brands & Individual brand visual guardrails & CI.
- Design ad hoc trade assets for print for customers as per received brief e.g menus
- Design trade POS using brand guardrails for delivery and execution of planned trade campaigns within the year
- Post-Production: High-level editing of “Reels” and “TikToks” with a focus on premium aesthetics and sound design with high engagement potential
- Management (The “Architect”)
- Social Media Calendar:
- Own the end-to-end planning, copywriting, and scheduling across all relevant platforms (Facebook, Instagram, LinkedIn)
- Under guidance of Marketing lead, work with Brand influencers on scheduled brand relevant content creation against agreed KPI’s and ensure on brand execution and delivery
- Community Engagement:
- Manage the “front-of-house” digital experience, responding and proactively engaging with customers, trade and influencers alike in the brand’s specific tone of voice to drive awareness, engagement and consideration
- Website Owner
- Owner the back end of the Bundu brands website for design, copywriting, and Shopify links
- Analytics (The “Analyst”)
- Monthly Performance Reporting: Provide a deep-dive report on agreed KPIs (Engagement Rate, Reach, Follower Growth, and Traffic Conversion)
- Strategic Optimization: Adjust the content mix monthly based on data-driven insights to maximize ROI on organic and boosted spend.
- Manage digital media budget: Ensure digital media budget delivers a zero overspend per month and at least a minimum of 20% ROI.
- Trend Tracking: Keeping Bundu Brands ahead of liquor industry digital trends.