Digital Content & Social Media Specialist
Team: Bundu Brands
Reports To: Managing Director
Experience: Marketing and social media
Location:Techno Park, Stellenbosch
Bundu Brands is a proudly South African premium spirits company building a distinctive portfolio of culturally resonant, high-quality liquor brands. Its flagship brand, Wildebeest Brandewyn, combines heritage, humour and Cape brandy craftsmanship in a nationally acclaimed product with strong retail traction across major chains, including SPAR Tops and Pick n Pay Liquor.
This role combines hands-on content production, social media management and performance analysis. The successful candidate will help create distinctive brand content, manage Bundu Brands’ digital presence and use performance data to improve engagement and return on investment.
1. Production — The Maker
On-Site Content Capture
Working under the guidance of the Marketing Lead and within established brand guidelines, create a schedule of required shoots and coordinate and lead photography and videography for lifestyle shoots, cocktail masterclasses and brand events.
Graphic Design
- Design premium digital assets, including static and motion content, for social platforms.
- Ensure full adherence to Bundu Brands’ and individual brand visual guidelines and corporate identity.
- Design ad hoc print assets for trade customers, including menus and promotional material.
- Develop point-of-sale material for planned trade campaigns in line with brand guidelines.
Post-Production
Produce high-quality edits for Reels and TikTok content, with a strong focus on premium visual aesthetics, effective sound design and high engagement potential.
2. Management — The Architect
Social Media Calendar
- Own the end-to-end planning, copywriting and scheduling of content across Facebook, Instagram and LinkedIn.
- Work with brand influencers on scheduled, brand-relevant content aligned with agreed KPIs, ensuring consistent and on-brand execution.
Community Engagement
Manage the front-of-house digital experience by responding to and proactively engaging with customers, trade partners and influencers in each brand’s distinctive tone of voice, helping to drive awareness, engagement and consideration.
Website Management
Take ownership of the Bundu Brands website backend, including design updates, copywriting, content maintenance and Shopify integrations.
3. Analytics — The Analyst
- ✓Monthly performance reporting: Provide detailed reporting on agreed KPIs, including engagement rate, reach, follower growth and traffic conversion.
- ✓Strategic optimisation: Adjust the monthly content mix using data-driven insights to maximise the return from organic and boosted content.
- ✓Digital media budget: Manage monthly digital media expenditure, ensuring zero overspend and targeting a minimum return on investment of 20%.
- ✓Trend tracking: Keep Bundu Brands informed of and ahead of emerging digital trends within the liquor and lifestyle sectors.
Core Skills
Videography
Graphic design
Video editing
Copywriting
Social media management
Community engagement
Performance analytics
Budget management